The Facts about Flexi Websites

If you already know why you need a website and what we do at Flexi Websites, you might want to move on to The Nitty-Gritty of who, what, when, where, and how much, and the How to Get Started Page.

Why do you need a website?

A personal website is the new business card. If you don’t have one you lose credibility, and worse, you remain invisible. The Web has taken over the role of the Yellow Pages so a website is essential for professionals, entrepreneurs, and businesses of all sizes

A website doesn’t replace a business card in face-to-face contact, but face-to-face is limited to your personal professional networks and is time consuming. Your website can be easily found by anyone, 24 hours a day, seven days a week.

That means people who have forgotten your name or lost your card can search your occupation, interests, services, geographic location, and/or keywords and still find you. Your website will pop up.

A website can also hold more information than a card, flyer, brochure, or even a printed newsletter. A good website is the least expensive way to reach the largest number of people—faster.

What is a 'good' website?

A good website communicates quickly and effectively.

Potential clients will give you 10 seconds to explain you are and what you do. They won't wade through Irrelevant and random marketing jargon looking for a telephone number. They move on.

A good website communicates the essential information first.

Websites are about content information A website should have good copywriting, written by knowledgeable employees, or freelance content writers. Colors and fonts and pictures should clarity information, not detract from it. As they say on the red carpet, "The dress shouldn't get there before the woman." (Or the man!)

A good website has depth Information for your potential readers, clients, or customers not only about you but about your subject. The website needs to include both an introduction to your subject and references to other resources. This makes your site useful, the first requirement for attracting your audience. They need to be convinced that you are useful to them.

A good website should not contain duplicate content

Aside from the legal aspect that copying content from another website is in fact against the law, it is also bad for search engine positions. Google and Bing want to guarantee a good user experience, so they only show the originally written piece of content in their search results. Copying content is plagiarism; it's illegal and it's bad for SEO. Here is a good checker that allows you to check your complete website for plagiarism.

A good website is accessible.

"Accessible" means people can find it. It is designed with to be ?Search Engine Friendly? so Google, Bing, Yahoo, and Alexa can index it properly. The menus need to be intuitive so readers can find what they want. The ?About? page needs to be easily found and communicate clearly. A list of tools and resources should be prominent.

A good website is well designed under the hood.

What?s under the hood may not matter to you at all or you may want a site designed that you can easily take over and maintain yourself. The backend, that you may never see, needs to have a log of the plug-ins used and why, the settings, user names and passwords for email and search engine accounts, information about CSS changes, etc. It needs to be clean with no overlapping software. It needs to be secure and protected from hackers.

Here are a few of the sites we have designed:

Some of these websites have been downloaded with the Wayback Machine Downloader, which you can use to download a website from the wayback machine. Their original owners stopped paying the hosting, but we still want to show you the design. If our simple style is interesting to you, please move on to The Nitty Gritty of who, what, when, where, and how much.

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If you need something more complicated, find a site you like and ask the owner who designed it. The logo of the designer is often at the bottom of the homepage.

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