Photo of Rachel Andrew

Rachel Andrew

Start Small and Listen. That is Rachel Andrew‘s advice in this helpful article in Smashing Magazine. No matter how many articles you have read on business, one more is never a bad idea. This one is likely to contain both new ideas and reminders for you.

Building a Successful Product: Start Small and Listen

“The goal of a startup is to find the sweet-spot where minimum product and viable product meet — get people to fall in love with you. Over time, you listen to your customers, make improvements and raise the bar on what viable means — making it more expensive for competitors to jump in.”

– John Radoff


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